Judged by multiple industry heavyweights including composer Dick Lee and screenwriter He Shuming, the third iteration of The Pinwheels saw many familiar digital content creators compete for 10 awards such as the highly anticipated Best Newcomer Video, and first-ever Most Artistic Video. The night’s event also featured electronic-orchestral musical act From Outer Grey by KoFlow as well as performances by Singaporean dance group D’Kingsman, local singer-songwriter Shye, TikTok artiste Josh Makazo, singer WHYLucas, and samba band Qara Rosa Batucada. Held at Harbourfront Centre on Friday (Oct 25), The Pinwheels - Singapore’s Content Creator Awards was presented by Bloomr.SG, Mediacorp’s content creator network, and supported by YouTube.